But with half of the world's population expected to populate urban areas by next year, could we keep up with the organic aspiration? Developing countries are now moving to manufacturing and IT from agriculture for faster returns. Fewer and fewer areas in the world are allocated for farming.

Urbanisation isolates us from the rural ways of life, and agriculture. Many in the highly developed western countries, especially in north western Europe, don't know how our food comes to be.

It is this ignorance, and also the indifference to agriculture, that will eventually make the west lose out to the GM lobby. In poorer countries, it is desperation that make them turn to GM food.

GM will always be cheap and commonplace, and organic will remain a novelty.