"Imagine saying, 'My shoes was a bicycle once' or 'My bag was an aeroplane!' "

Bags made out of car seat belts, post-Glastonbury tents and bicycle inner tubes? I did have my reservations at first. Will we end up looking like the Wizard of Oz tin man?

Fortunately we won’t.

Cyndi Rhoades, CEO of Worn Again assured us, “First and foremost, the design has to speak for itself. No one wants to buy a product just because it's got eco-cred – it needs to look good and wears well,” explained Rhoades. 

“Of course, ethical credentials are at the core of what we do, but we like to keep it behind the scenes - it's an added bonus!”

Worn Again has collaborated with Virgin Atlantic to produce eco label “Worn Again Virgin”, where the accessories are made out of discarded the airlines’ seat covers.

What I really like about this enterprise is their imagination.

Worn Again Head of Product Design, Mike Corbett, began his career creating bags out of sailcloth and selling them in a fashion store.

"...the US airlines industry alone discard enough aluminium cans each year to build 58 Boeing B747."

“I decided to design a small range of sandals out of scrap car parts and it was during this process I heard of “Worn Again” and showed them my prototypes.”

My personal favourite items would the Sherman bag and black hi top bicycle boots (pictured above and right).

Imagine saying, “My shoes was a bicycle once” or “My bag was an aeroplane!”

This is also a great solution to tackle waste issue.

It is reported that the US airlines industry alone discard enough aluminium cans each year to build 58 Boeing B747.

In 2004 the airlines industry discarded 9000 tonnes of plastic, and enough newspapers and magazines to fill a football field to a depth of more than 230ft.

It has been estimated that over 1 million tones of textiles are thrown away every year in the UK alone.

That’s a lot of rubbish. Thanks to Worn Again, we can wear them in style.

www.wornagain.co.uk
www.antiapathy.org